Mobile phones to target obesity
Several mobile phone brands are considering signing up to a new drive which targets the obesity problem.
The Business4Life coalition is a new initiative that will use text messaging to engage with the condition.
It is thought that the scheme will involve sending a range of healthy-eating messages and content to young people via their handsets.
The Advertising Association is currently in discussions with Orange and other companies about signing them up as partners.
Business4Life already has more than £200 million worth of support from various members, which include Kellogg, PepsiCo, Tesco and Danone Baby.
It was recently reported that obese youngsters are at a substantially higher risk of developing cancer in later life due to their eating habits.
Professor Kathy Pritchard-Jones - president of the European Society for Paediatric Oncology - said children with a poor diet and lifestyle were setting themselves up for major health problems in later life.
The Insurance Helpline specialises in obtaining cover for people living with obesity
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