Expert calls for junk food ad ban
An obesity expert has called for a total ban on junk food advertisements which target children.
Professor Philip James says immediate action is required to halt the nation’s soaring obesity levels.
According to Professor James, chairman of the International Obesity TaskForce, food firms are taking advantage of consumers in the same way as tobacco companies.
He told a conference in London: "We have a catastrophic obesity epidemic and the food industry has had a vast impact on society. The food industry is represented by companies like PepsiCo, Coca-Cola and Cadbury which are damaging the health of people across the world."
Professor James also criticised the government for allowing fast food companies to join healthy living campaigns.
In related news, it was recently reported that an anti-obesity pill called Orsilat has been approved for over-the-counter sale at chemists in the EU.
The Insurance Helpline specialises in obtaining cover for people living with obesity
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