BHF launches anti-obesity game
The British Heart Foundation (BHF) has launched an online game which aims to highlight the problems of childhood obesity.
Called the Yoobot, it allows users to create an online version of themselves and has been designed to illustrate the long-term effects that food choices have on their bodies.
Users can paste their photo onto a character and then make diet and exercise choices – not dissimilar to the popular Tamagotchi game.
As the character ages, children are able to see how their lifestyle choices affect their long-term health.
Commenting on the development, Jon Williams, chief creative officer of Grey London, said: "The medium of gaming is the perfect way to show kids who think they’re immortal, that the choices they make now will catch up with them eventually"
Ten second teaser advertisements for the platform will be broadcast on children’s channels Nickelodeon and Nick Replay, before longer ads are rolled out.
The Insurance Helpline specialises in obtaining cover for people living with obesity
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