Limiting junk food adverts ‘important in obesity fight’

Limiting advertisements aimed at children for food which is high in fat, salt and sugar is crucial in tackling obesity, it has been claimed.

According to consumer body Which?, it is an important part of "a package of measures" such as increased physical activity and better school meals that need to be implemented to fight the problem, which may interest those considering raised cholesterol life insurance.

Commenting on the results of a government report which came back last October, Colin Walker, food campaigner at Which?, said: "If trends continue as they are now, and if we do not do anything to tackle childhood obesity, by 2050 around 70 per cent of girls and 55 per cent of boys will be overweight or obese."

According to a report published in February, by the National Child Measurement Programme, nearly one in three children in year six of primary school is overweight or obese.

The Insurance Helpline specialises in obtaining cover for people living with obesity.
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