Private medical insurance appealing to more people

Enquiries for private medical insurance more than doubled in September compared with the previous month, according to new research.

The Fair Investment Company claimed that increased reports about poor treatment, superbugs and long NHS waiting lists have pushed people towards private health care, with some even looking abroad for treatment.

"With the spread of infection hitting the headlines and reports of incompetence causing concern across the UK, more and more people feel private healthcare is the only viable option," said Fair Investment director, James Caldwell.

His company’s research revealed that 53 per cent more people were interested in acquiring private healthcare in September compared with August, while around 70,000 Brits are expected to travel abroad in search of medical care this year.

As a result of the current shortage of dentists in the UK, many people are also reportedly travelling abroad for dental treatment.

"Although travelling abroad may appeal to some, there are many private medical care providers to be found in the UK," Mr Caldwell emphasised.

Leading provider Bupa recently adopted a new sales approach to progress the alignment of its private medical insurance, group risk, wellness and occupational health products and services.

The Insurance Helpline specialises in obtaining cover for people living with medical conditionsADNFCR-1154-ID-18339200-ADNFCR

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